Tag: industry

floor plan

The floor plan of kleine fabriek is now available online. You can find all participating brands on show with their stand number, to make it easy for you to prepare your visit. For your convenience we have also listed the brands separately per area. Click here for the floor plan.

short report: industry & blueprint

Via tough metal-grey Industry area for ‘high trend-sensitive’ denim- and sportswear-related brands like Björn Borg, O’Neill, Tumble ’n Dry and Japan Rags visitors encountered the cool Blueprint area that was designed like a ‘building site’ surrounded by scaffolding. In this innovative denim area market leaders like Levi’s and Diesel met with smaller innovators like Retour Denim de Luxe or real street culture icons such as Etnies. Many visitors had to ‘acclimatize just a moment’ but as Diesel’s Vanessa Reijnders remarked: “Now is just the right time to innovate. For the children’s market this innovative style might seem a little strange, but we already know Blueprint from Modefabriek and are very positive.” Levi’s also reacts enthusiastically: “it is fresh, new and it brings vivacity.”


Industry is the tough metal-grey area for ‘high trend-sensitive’ denim- and sportswear-related brands like colourful underwear label Björn Borg, equally famous sixty-year-old surfer label O’Neill, headstrong Dutch gsus sindustries and modest Belgian brand American Outfitters. Besides these ‘big boys’ there are also younger children’s fashion successes like Amsterdam’s Tumble ’n Dry, and Japan Rags’ cool little sister Little Cerise. View here the rest of the brands in the Industry area.

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