Tag: blueprint

floor plan

The floor plan of kleine fabriek is now available online. You can find all participating brands on show with their stand number, to make it easy for you to prepare your visit. For your convenience we have also listed the brands separately per area. Click here for the floor plan.

short report: industry & blueprint

Via tough metal-grey Industry area for ‘high trend-sensitive’ denim- and sportswear-related brands like Björn Borg, O’Neill, Tumble ’n Dry and Japan Rags visitors encountered the cool Blueprint area that was designed like a ‘building site’ surrounded by scaffolding. In this innovative denim area market leaders like Levi’s and Diesel met with smaller innovators like Retour Denim de Luxe or real street culture icons such as Etnies. Many visitors had to ‘acclimatize just a moment’ but as Diesel’s Vanessa Reijnders remarked: “Now is just the right time to innovate. For the children’s market this innovative style might seem a little strange, but we already know Blueprint from Modefabriek and are very positive.” Levi’s also reacts enthusiastically: “it is fresh, new and it brings vivacity.”


Blueprint at last, is the new area for denim, where a development towards authenticity and innovation can be seen. In this cool and rudimentary setting, market leaders like Levi’s, Diesel and Replay show their highlights, but also the coolest street wear brands like legendary skateboard shoe label Etnies. And fearless youngsters like Retour Denim De Luxe with their favourite tall skinny fit, and the cool leather children’s belts by Cowboysbelt. Something old, something new, from all 4 areas Blueprint might be the coolest. Click here for all the brands in Blueprint.

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