Tag: area

floor plan

The floor plan of kleine fabriek is now available online. You can find all participating brands on show with their stand number, to make it easy for you to prepare your visit. For your convenience we have also listed the brands separately per area. Click here for the floor plan.

short report: star

The biggest floor space went to the Star area for high-end fashion brands like Bellerose, IKKS and Petit Bateau and for brands with a distinctive own handwriting such as Kidscase, Logoshirt and Molo Kids. Wintermans Agenturen, that represents among others Little Marc Jacobs, Timberland, Guess and Frankie Morello was delighted: “We are very satisfied, we have a splendid location and a very good fair with great reactions to our brands.” A bit further, Belgian Alain de Vreese from Stones & Bones says: “Kleine fabriek is compact and flexible, well-timed, and -quite important for us-  it attracts a lot of international visitors. The Netherlands is trendsetting in the colourful fashion that catches on everywhere now.”

short report: industry & blueprint

Via tough metal-grey Industry area for ‘high trend-sensitive’ denim- and sportswear-related brands like Björn Borg, O’Neill, Tumble ’n Dry and Japan Rags visitors encountered the cool Blueprint area that was designed like a ‘building site’ surrounded by scaffolding. In this innovative denim area market leaders like Levi’s and Diesel met with smaller innovators like Retour Denim de Luxe or real street culture icons such as Etnies. Many visitors had to ‘acclimatize just a moment’ but as Diesel’s Vanessa Reijnders remarked: “Now is just the right time to innovate. For the children’s market this innovative style might seem a little strange, but we already know Blueprint from Modefabriek and are very positive.” Levi’s also reacts enthusiastically: “it is fresh, new and it brings vivacity.”

short report: object+

In front of the beautiful Europahal visitors were introduced to the new Object+ area, formerly known as Home & Gift. In a minimalistic light grey setting the best children’s lifestyle brands presented the most beautiful bed linen, children’s room art, schoolbags and design toys. Rosie Flo’s colouring books from the UK exhibited for the first time at kleine fabriek. Owner Steve Kamlish is pleasantly surprised. He noticed children’s fashion stores come here to look for unique goodies to spice up their clothing collections and his first impression of kleine fabriek was “relaxed, well organised, happy atmosphere and a lot of press.”

blueprint

Blueprint at last, is the new area for denim, where a development towards authenticity and innovation can be seen. In this cool and rudimentary setting, market leaders like Levi’s, Diesel and Replay show their highlights, but also the coolest street wear brands like legendary skateboard shoe label Etnies. And fearless youngsters like Retour Denim De Luxe with their favourite tall skinny fit, and the cool leather children’s belts by Cowboysbelt. Something old, something new, from all 4 areas Blueprint might be the coolest. Click here for all the brands in Blueprint.

object+

Object+ is the new name for the Home & Gift area where the most beautiful lifestyle brands gather in a minimalistic light-grey decor. Here you will find international successful Dutch brands such as Koeka, that always complements its baby- and children clothing line with matching accessories, toys and children’s room textiles, and Pakhuis Oost, favourite for their inspiring collections of fashion- and interior accessories made from cool materials like metallic leather or indestructible and ecological paper. read more

industry

Industry is the tough metal-grey area for ‘high trend-sensitive’ denim- and sportswear-related brands like colourful underwear label Björn Borg, equally famous sixty-year-old surfer label O’Neill, headstrong Dutch gsus sindustries and modest Belgian brand American Outfitters. Besides these ‘big boys’ there are also younger children’s fashion successes like Amsterdam’s Tumble ’n Dry, and Japan Rags’ cool little sister Little Cerise. View here the rest of the brands in the Industry area.

star

With its bright and white stands, Star is mainly for fashion brands with a distinctive own handwriting like the New York label Little Marc Jacobs, French Petit Bateau and winner of the ‘Best Danish Kids Wear Clothing’ award in 2011 Molo Kids. Italian input comes from Silvian Heach kids and the sturdy junior collection of dream car manufacturer Ferrari. Dutch Kik-Kid is present as always, as are Jottum, Oilily, Lief and – returning – Noppies. read more

kleine fabriek areas

Coming edition, kleine fabriek offers a segmentation that is differentiated by lifestyle, image and distribution.
Every segment has its own stand design. By incorporating the following segments, kleine fabriek hopes to create more clarity for retailers, as well as for press and exhibitors.

Object+
The area for brands with collections consisting of toys, bed linen, furniture and interior accessories.
Star
Star is meant for brands with a distinctive own handwriting. The fashionable collections range from clothing to shoes and accessories.
Industry
The area for fast moving brands. Industry brands are trend sensitive, on top of the market and can adapt fast to the consumer’s needs. Sturdy collections for kids and teens.
Blueprint
The blueprint area is for those brands that have a strong emphasis on jeans in their collection. Jeans is at the core of their identity.

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