KF #14: The lay-out of the fair floor and the clear segmentation were well received by the visitors. Right at the entrance, two huge gates showed the way to the home & gift department and the KF allee. The baby brands and “teen jeans” were also clearly grouped together. New nearly ‘couture’ brand My Little Dress Up showed their collection in KF allee, along with Little Marc Jacobs, Yporqué, Soft Gallery, Lucky Wang, Twin-Set Girl, Ninaluna, Dreamers, Patrizia Pepe, Etnies, Rubber Duck and Sprout by Gro.
My Little Dress Up’s designer duo was very satisfied about their first trade show experience. “Our collection is not that easy so we are super happy with all positive reactions we received here. All significant magazines have visited and their enthusiasm confirms we are on the right track.” Also Bertoy had an excellent fair: “Crocodile Creek again went great. And our new brand Green Toys that is made of recycled plastic milk jugs also got a lot of attention. It was great to hear that several journalists already knew it from the United States and are happy that it is now available in the Benelux. After all, they are the trend watchers.”
- posted 20-01-12