Kleine fabriek turns 10 this year and that’s worth celebrating! Of course, children’s fashion and lifestyle are already celebrated joyfully each season at kleine fabriek, including this summer on 5 & 6 July. For this edition, kleine fabriek will be taking over the spacious and well-lit Hall 1 at the front of Amsterdam RAI, with a surprising mix of the best children’s brands, must-hear finger-on-the-pulse lectures and lots of inspiration for the future.
Kleine fabriek has grown to become the essential platform for all those active in the children’s fashion and lifestyle industry. That is why there is also so much more to see and experience at kleine fabriek
The lectures have increasingly become a permanent fixture on the agenda of visitors and participants. This summer’s lecture programme includes Jan Agelink of Buro Jantrendman with a presentation and 3D trend installations, as well as a ‘Global trends in kids fashion’ lecture by English colour & trends consultant Fiona Coleman and Kiki Poulisse will also be giving an update on the latest trends in fashion, accessories and gifts. More information on the lectures follows soon.
Almost weekend, but first things first! Kleine fabriek is looking forward to many familiar, returning and new top labels including:
Gsus, I Dig Denim, Molo, Room Seven, Tumble ’n Dry, Levi’s, Salty Dog, Nono, Circle of Trust, Marc O’Polo, Miss Sixty, Moodstreet, Flo, Energie, Oilily, Murphy & Nye, Petrol, Belly Button, Beebielove, PaperMoon, Indian Bluejeans, Geisha, Protest, Le Big… eco-friendly Wakamono, the exclusive Kate Mack by Biscotti, the vintage-inspirerend Oepsie, the animal photo print clothes of Wild, baby clothing of Tuuf’s World, the New Yorkse socks + underwear Etiquette Clothiers, the cool and beautiful shoe brands like New Balance, Primabase Kids, Julz Sneakers, Superga, Bergstein, Shoesme, Ipanema en Atlanta mocassin, and of courst the best ‘Object’-brands such as the Swedish Garbo&friends, Jellycat, Koeka and Janod.
Check out the -for now- complete brand list HERE, we will daily update it!
International brands will be showing their new collections 5 & 6 July at kleine fabriek. This summer edition of the international trade show buyers, designers, trend watchers, stylists and editors will be able to find the most beautiful collections for children. We hope to see you at kleine fabriek!
Save time and money, register online HERE.
Preparations for the 21th edition kleine fabriek are in full swing! On 5 & 6 July, kleine fabriek will equip visitors with creativity and inspiration crossing product groups of children’s fashion, accessories, interiors and toys in Amsterdam.
The new mixed-up layout of kleine fabriek is highly appreciated and enables visitors to experience the fun side of shopping. Marc Janse from Mertex would have been presenting his luxury Jellycat soft toys in Object in the past, but now that he can boast de Bijenkorf, Big en Belg and Sissy Boy among his customers, he feels very much at home between the fashion brands. “We’re very pleased with the atmosphere and type of customers at kleine fabriek. Traditional shops are not enough. Paprika in Haarlem, for instance, where you can drink a cup of great-tasting coffee while admiring beautiful product presentations, is the way of the future. When I need something, I order it online. When I go shopping, I want to enjoy myself.”
During our conversations with exhibitors at kleine fabriek, we noticed that a lot of the brands are focused on the operation of their business. Working together, especially together with the retailers. Rosemarijn Hermans, sales manager at Tumble ’n Dry and Gsus Junior, endorses the strength of the ‘collective approach’. “We are sometimes compared with a sect because of how intensively we work as a team in order to get the best out of each other. This is also how we approach our customers.
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