Q&A with Miryam Bles (Distributor/ Agent Melissa the Netherlands)
Please give a short presentation of the brand background
Melissa was born in 1979, with an inspiration straight from the sea. On the feet of French Riviera fishermen we found the embryo that gave origin to the Aranha model. In little time, it catches on with Brazilians and becomes one of the most popular shoes around. In just the last decade, Melissa produced more than 32 million pairs and today is sold in more than 70 countries.
Melissa – and the collabs (tell us a little about the designers collaborations)
In 1983, They did their first collab with icon Jean-Paul Gaultier, known for eccentric, avant-garde style. Many successful designer collabs followed: from Vivienne Westwood to Karl Lagerfeld, Thierry Mugler, Zaha Hadid, Jeremy Scott, The Campana Brothers, Jason Wu and Gareth Pugh.
International newcomers have also discovered MARKET, such as Cataleya of France created by a former Hermes designer, Mamie et Moi, the super cute baby & toddler knitwear brand from Luxembourg, the brand-new My Sweet Potato from Belgium and the Spanish Yporqué for cool rockers ages 2 to 10. Among the shoe labels are also a few new names like the Spanish Gioseppo and Théluto and Shoo Pom, both from France. There will also be quite a few new cherries on the cake, such as hair accessory label Little Olga, the adorable games from Tiger Tribe of Australia, the tasteful gift packaging from Eef Lillemor and new scooters from Scoot and Ride of Austria.
Dutch newcomers includes for example the sporty and clever Mees, named after a ‘office dachshund’ like no other and highly successful as a mobile shop that visits sports clubs around the country. Cotton Ivy, rugged reversible children’s clothing for girls ages 2 to 8, and Little Indians for babies and toddlers of the most stylish moms are other local newcomers that will also be presenting their collections.
Penn&Ink N.Y. is such a successful women’s label that it is debuting this season with a junior line for girls ages 6 to 14, named after her daughter: JOY. the muse. So they’ll not only be manning their usual spacious stand at Modefabriek, but at the same time premiering at MARKET by kleine fabriek. “There was so much demand for a children’s line and it’s been a dream of ours for some
‘MARKET by kleine fabriek’ will be held in Hall 11 – Hollandhal – and will be totally different than regular visitors are used to. The large circular layout is above all very open and user-friendly. The focus is emphatically on the products. Small start-ups and better known labels that, for example, are presenting a junior line for the first time or want to highlight a unique capsule collection will be placed side by side for easier discovery. ‘MARKET by kleine fabriek’ will also have a fully ‘mature’ look & feel – industrial and innovative – with all the ingredients for commercial success. In other words, it will be an event for pros.
The brand-new concept MARKET by kleine fabriek is being organised this summer parallel to Modefabriek on 10 & 11 July 2016 at the RAI Amsterdam. What makes this set-up so interesting is that international visitors to Modefabriek can now also easily visit the MARKET, and vice versa of course. What’s more, kleine fabriek has never been so accessible before, with lots of new names this summer to discover at the MARKET!
Check out all brands at the MARKET by kleine fabriek online brand platform.
Since we’re name dropping…. these familiar kleine fabriek names can also be found at MARKET: Levi’s, Little Eleven Paris, Nice Things Mini, Replay, K-Way, Claesen’s, Z8, Indian Blue Jeans, Little Label, Molo, Moodstreet, Nono, Kidz-art, Flo, Bellerose, Gsus, Cost:Bart, Bambam, Hound, Kik-Kid, Please, Wild, Fun&Fun, Koeka, Stones&Bones, American Outfitters, BillieBlush, Zadig&Voltaire, read more
NEW! MARKET by kleine fabriek will take place in hall 11 of RAI Amsterdam, for the first time at the same dates as Modefabriek (hall 1-7). For more inspiration and an international MF Talks programme, now is your chance to visit both events! Click HERE
Do you only want to visit MARKET by kleine fabriek click HERE
Read all about it at the visitor page.
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