kleine fabriek becomes ‘MARKET by kleine fabriek’ and coincides with the summer 2016 edition of Modefabriek!
This challenging time in which almost all sections of the international fashion industry are facing great structural changes also offers new possibilities and opportunities. For this reason, kleine fabriek will be introducing the new concept ‘MARKET by kleine fabriek’ this summer.
At the front were Carl-Axel Wahlström and Sven Wallén of the debuting Swedish kids label Maison Chaos. The men were quite excited, even with all their experience at top labels like & Other Stories (H&M) and Acne. The brand’s current superhero look is based on the new American ‘athleisure’ trend:
At kleine fabriek, it all seemed to be about that little bit ‘extra’. All extra original artwork, embroidery and cool badges on the superheroes and ‘amplified’ rock band collection by Fabric Flavours for example: another great debutant from London. The happy colourful collection of Kik-Kid. And then there’s the extra cool collection with lots of to-die-for photo prints in all sizes by Molo.
This Summer, kleine fabriek will take place on Sunday 10 & Monday 11 July 2016 in RAI Amsterdam. At the same dates and location Modefabriek is organised. A great new opportunity for (inter)national visitors to see both events & travel to Amsterdam only once!
Successful Dutch designer Antoine Peters is a prime example of how infectious the happy factor can be. The two-person sweater from his graduate collection immediately went viral. Hundreds of people had their picture taken: two people in one giant sweater – everyone wearing a smile. The smile became his logo;
Every season, Kleine fabriek enters into creative collaborations to add a sturdy amount of inspiration. This year, fashion designer Antoine Peters, interior stylist and DIY master Kim van Rossenberg and online influencer Janine Breukhoven-Kho with her website the-dad.com got the opportunity to create their own mini-universe.
Wandering around at kleine fabriek will make you wonder whether kids’ fashion was always this cool and fashionable. And there’s an explanation for that, as Annika Jansen of online shop Orange Mayonnaise knows. “Partly because of the Internet, we see so many great things that everybody always knows exactly what’s for sale.
At kleine fabriek, the Amsterdam international trade show for children’s fashion & lifestyle, it was all about the wow factor. What do you do to keep it really fun, fresh and happening? Because not only customers want that happy feeling; business isn’t really a success unless it makes us happy as well. It’s infectious! There were examples galore at kleine fabriek and amongst the 260 brands last Sunday and Monday in RAI Amsterdam.
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