Cologne in Germany is well known amongst Europeans for its huge gothic cathedral, the river Rhine, its popular beer and its very own crazy carnival. Actually tourists from all over the world come to visit the city and those renowned sights. But do they come for shopping? Well, they better should, since fashion designer Isabel Schruf founded her label Gy’Bell and opened her studio shop in the middle of downtown. Not only the boutique inspired by minalistic industrial chic reminds of the trendy backyard shops of New York, but also Gy’Bell’s designs are adaptions of the Big Apple’s life and style. Fine jersey qualities and casual sportswear silhouettes are typical for Schruf’s fashion. No wonder, since she studied at the famous Parson’s New School of Design in NYC and did her first steps into fashion industry at the New York In-Label Proenza Schouler.
After two years on her own in the business she now starts with first steps again, with baby steps. Although the 29-year-old does not have children of her own yet, she recognized that there was very little cool and easy going style clothes for babies and toddlers – not only in Germany. That’s how she came up with the idea of Gy’Baby. Using the same fine jersey qualities she created clothes for the little loved ones, she created pants, shirts, tank tops and beanies with excellent fit as well as style. The cliché colours flashy pink and light blue are, thank God, nowhere to be found, instead she uses pastel tones, classy grey and white that will suit any baby, no matter what sex.
This is the style for the new cool kids on the bloc. For playing, sleeping, toddling or just looking cute – your baby will be best dressed in town. Not only in Cologne or New York.
- posted 14-09-12