summer edition buzzed with professionalism

kleine fabriek july 2014 rvdaThe kick-off to the 19th edition of kleine fabriek last Sunday was an hour later than normal due to the extra-long football match by the Dutch team the night before, but from that moment on, it was all go! Everyone loved kleine fabriek’s new hall, new layout and its open look. Much was said about the balance between issues of the heart and those of the mind, about that branch of top-level sport that we call entrepreneurship, over the importance of chain-wide transparency and getting your story right.

Vingino: acte-de-présence

vingino at kleine fabriekEntrepreneurship is just an ‘old-fashioned’ word that means you have to know all the ins and outs and more in order to provide each other and the customers with the best possible service. A brief tour of the kleine fabriek:

At the back of BLOCK was Ludo Onnink, who attracted lots of people with his large, pavilion-like Vingino stand. ‘We’re here primarily as an ‘acte-de-présence’. Vingino is a major player in the Dutch market and we don’t really need to attract more clients here like we do at the trade fair in Italy. However, the clients like it here anyway read more

all about clients

kleine fabriek july 2014 RVDAJohan van de Perre of IKKS introduced his new brand Sorry 4 the mess; funky, creative, and of highly competitive quality for mid-segment prices thanks to the know-how of Groupe Zannier, the company behind the brands. Van de Perre is delighted with kleine fabriek: ‘A great place, great collaboration, a compact hall, refreshing and friendly, because children’s clothing always has to be fun.’ read more

entrepeneurs

Beatrix NY  Skribbies kleine fabriek RVDARajko Oppier of Sole Brands was clearly happy with Beatrix NY and Skribbies, and pleasantly surprised by all the international visitors and the hubbub of the Parade. With his professional background in Risk Management, he opts for brands with continuous and unique collections for which clients can place orders all year round. Skribbies shoes, for example, can be decorated with new drawings day after day read more

presentations & workshops

presentations & workshops kleine fabriek RVDAAs soon as they arrived, visitors were told about the programme of talks on offer, making sure they didn’t have to miss a thing. Kirsten Jassies, for example, who talked about major influences in social media, and Jan Agelink who did a piece on trend stories, attracted maximum audiences. Even ‘simple’ activities such as a workshop on photography using your smartphone proved highly popular.

be there!

kleine fabriek july 2014Maarten Kokkeler from M-agency exhibited an entire range of brands including Flo, Someone Kids, Little Eleven Paris and the new girls’ label Nice Things in FAME. ‘It’s great isn’t it? Discovered two seasons ago in Florence. Clients like de Bijenkorf and V&D responded immediately because they already knew about Nice Things from department stores outside the Netherlands. Maarten always enjoys a good trade fair but is equally enthusiastic is his criticism of the absentees read more

junior fashion parade

paradeOn Sunday, the Junior Fashion Parade was joined by nearly 60 children who took part as models, beautifully clad in the latest collections by participating brands. The cheerful parade wound its way around the hall, led by three trumpeteers. read more

professional expertise

kleine fabriek july 2014 RVDAOur conversation with Jan van Trier was all about the tricks of production. Together with his brothers, Mourad Farouni has a factory in Morocco that specialises in trousers and produces fashion for Jan van Trier: ‘You have to be transparent in order to meet the demands of the retailer. read more

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